From Danish niche to US market leader

Thomas T. Jarløv had what most SaaS founders dream of: a proven product, built on years of hands-on experience. A strong home-market position. Deep domain expertise no competitor could match.

But for an ambitious SaaS founder in a nichem Denmark is rarely the endgame. Especially not for Thomas - and not for his investors. He wanted more. Much more.

A business critical SaaS

Commissioning isn’t exactly a household term - but in large construction and infrastructure projects, it’s the difference between success and failure.

One error here can cost millions, delay openings, and damage relationships.

If you run property management, build data centers, or develop complex mechanical systems - and you take your business seriously - commissioning is part of your playbook.

And CxPlanner is the fastest, most effective software to manage that process.

“The fastest commissioning software in the world.”

That’s how Thomas introduced his product to us back in 2023. He’s not just a founder - he’s the guy when it comes to commissioning. Author, lecturer, consultant on large-scale projects for years.

More than anyone, Thomas understands how critical commissioning is to getting big projects right. But he also knew one man couldn’t take on the world’s commissioning workload.

So, he built CxPlanner.And in Denmark, he had already become the market leader.

The ambition: Global market leadership

When you’ve built the fastest, best product in your field, it needs to show up exactly where your audience looks - on Google, in AI Overviews, on review sites, and inside industry communities.

Not just in low-competition markets with small potential. But right where the stakes - and rewards - are highest.

Thomas set his sights on the U.S. market. Competitors there were big, established - and outdated. Which made them the perfect benchmark. Because if CxPlanner showed up side by side with them, we knew who would win.

We also knew this wouldn’t be a quick win.It would take a year of structured execution: clear roles, technical precision, and a content strategy built around real market data and buyer intent.

#1 in the US

That was the goal from day one.

If you have the best product in your market, you deserve to be found by the people who need it most.

After more than a year of consistent, data-driven work - market mapping, technical optimization, content alignment, and close collaboration with Thomas - CxPlanner reached its goal: #1 in the U.S.‍

And the momentum hasn’t stopped. Today, many B2B searches start in AI Overviews - and our new shared goal is the same as it’s always been: to show up first where decisions are made.

A systematic approach to new markets

Commissioning is a fast-growing global market. New data centers. Massive projects. Constant change.

When demand for commissioning rises, demand for CxPlanner follows - and new markets open up. We track where that happens. Which searches spike. Where the commercial potential is highest.

And when a new market spawns, we’re ready to move.

Scaling on CxPlanner’s terms

Thomas is clear about how he wants to scale. No compromises on user experience. No shortcuts that don’t add real customer value. No content that can’t stand up technically or commercially.

He’s tech-savvy, built the platform himself, and knows every detail of both his system and his users. That meant our strategy had to fit within those boundaries - respecting that quality and relevance always come before quick wins.

CxPlanner and Thomas are a world-class example of our founding principle: partnerships from the same side of the table.

‍

‍