Factofly

A freelance platform
with an inevitable presence

Freelancers with their own business IDs spend up to a third of their time on taxes, insurance, and admin. That’s time not spent working - and it adds pressure to already fragile conditions.

So Jannik Flor Borg and Jeppe Borg built Factofly - a platform designed to remove the administrative load and let freelancers focus on their expertise.

Jannik and Jeppe had a brilliant product. A growing user base.But their ambition went far beyond that.

The ambition: to make Factofly inevitable

Factofly wasn’t just here to participate. It was built to reshape what freelancing could look like. 

Because one missed tax deadline means fines. One missed client follow-up can mean losing the next gig. Factofly wanted to change the game for an entire group that had long been left to fend for themselves.

Owning that niche required more than growth marketing. It needed a strategy that could make Factofly inevitable.

Laying the groundwork with real insight

Jannik and Jeppe knew their users inside out.

Our job was to turn that knowledge into data-driven direction - mapping blind spots, identifying search intent, and uncovering the topics and questions that freelancers, competitors, and industry players actually cared about.

Together we built the strategy around one simple idea: Be there when freelancers look for answers.

That became the foundation for positioning Factofly as the go-to authority - the player setting the tone in the freelance market.

Thought leadership that set the agenda

We created content that spoke directly to freelancers - from guides on pay, contracts, and insurance to deep dives into industry-specific challenges and opportunities.

But we didn’t stop there. Jannik and Jeppe knew that to truly lead, Factofly also had to speak to companies - the ones hiring flexible talent.

By building thought leadership across both sides of the market, Factofly became not just a platform, but a voice that shaped the conversation.

170% growth in new users and a steady flow of pipeline

As Factofly’s visibility grew, more freelancers found their way to the platform - driving a 170% increase in new users.

Not clicks. Not leads. Real users.

Because from day one, the goal wasn’t short-term traffic. It was long-term, sustainable growth - and a rightful seat at the table.

Factofly earned 80 top-three rankings and became the default choice for freelancers who needed a simpler way to work.

But even that wasn’t the ultimate win. The real success was this: Factofly became the first place freelancers go - and the last one they need.

"The results really speak for themselves. We’ve significantly strengthened our organic profile - but most importantly, we’re ranking for the right things. It’s not about driving traffic just for the sake of it. It’s about owning the niche we’re in.”
- Jeppe Borg, co-founder, Factofly

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A partnership built from the same side of the table

Jannik and Jeppe had already built a product that changed what freelancing could be. They knew their audience better than anyone. They had strong opinions and a clear direction - and they weren’t afraid to say it. And we weren’t either.

“Working with Be Frank has been incredibly smooth. They’re great at being proactive and reaching out whenever something needs attention.”
- Jeppe Borg, Co-founder, Factofly

That’s what made the partnership work. It wasn’t about compromise - it was about alignment. Shared ambition. Clear goals. And a joint drive to own their niche.

Freelancing, defined by Factofly

Factofly gives freelancers the freedom to work for themselves - with the same benefits as employees: automatic tax and vacation payments, insurance, and zero admin stress.

Their mission has always been simple: better conditions for freelancers. Together, we built the visibility and authority to make that mission impossible to ignore.

Factofly didn’t just enter the market. 

They defined it.